I am an Ukraine-born, New York-based Creative Director and the Founder of The Fashionography. I operate at the intersection of luxury aesthetics, culture, and emerging technologies.

My 15-year career is defined by bridging technological potential with aesthetic excellence. I have consistently pioneered digital integration within the luxury sector, from launching The Fashionography, the first-ever digital-only media platform in fashion, to serving as the talent industry's first Digital & Social Media Director, guiding strategy for top-tier talent. Today, my focus is the strategic integration of Generative AI into the creative process.

I believe that algorithms cannot replicate taste or cultural intuition. My philosophy is that technology must serve the creative vision, not dictate it.

I partner with brands and guide fellow creatives to master these new tools. I specialize in helping artists and designers integrate AI to enhance their craft, accelerate ideation, and develop new visual languages.

I focus on empowering the artist, ensuring the output remains elevated, ethical, and distinctly human.

Selected Clients & Collaborators: Kenzo, Stella McCartney, Tata Harper, Versace, Tommy Hilfiger, Dior, Proenza Schouler, Rag & Bone, Shiseido, Clé de Peau, Stuart Weitzman, Universal Standard.